The effect of stereotypical music on the customer selection of wine in an online environment

Marlou Damen, Iris van Hest, Bart Wernaart

Year of publication:	2021
Authors:	Damen, Marlou ; Hest, Iris van ; Wernaart, Bart F. W.
Published in:	Journal of innovations in digital marketing. - [Sheridan, WY] : Luminous Insights, ISSN 2765-8341, ZDB-ID 3168977-2. - Vol. 2.2021, 2, p. 37-47
Subject:	sensory marketing \| auditory stimuli \| consumer behavior \| product selection \| digital transformation \| Konsumentenverhalten \| Consumer behaviour \| Digitalisierung \| Digitization \| Wein \| Wine \| Musik \| Music \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce

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