The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
| Authors: | Grewal, Dhruv ; Krishnan, R. ; Baker, Julie ; Borin, Norm |
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| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 19980, 07400, p. 331-352
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