The effect of survey participation on consumer behavior : the moderating role of marketing communication
Xiaojing Dong; Ramkumar Janakiraman; Ying Xie
| Year of publication: |
2014
|
|---|---|
| Authors: | Dong, Xiaojing ; Janakiraman, Ramkumar ; Xie, Ying |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 4, p. 567-585
|
| Subject: | survey participation effect | mere-measurement effect | marketing communication | sales response models | multivariate Poisson-lognormal model | physician prescription behavior | detailing | Bayesian hierarchical models | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402540