The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Year of publication: |
2013
|
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Authors: | Salojärvi, Hanna ; Saarenketo, Sami |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 987-1005
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Subject: | Key-Account-Management | Key account management | Arbeitsgruppe | Team | Verkaufspersonal | Salespeople | Kundenanalyse | Customer analysis | Finnland | Finland |
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