The effect of the big five and the MBTI on impulsive and compulsive buying behaviors : an integrated analysis in online shopping
Cheol-Ho Yoon, Dong-Sub Lim
Year of publication: |
June 2018
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Authors: | Yoon, Cheol-Ho ; Lim, Dong-Sub |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 14.2018, 3, p. 101-117
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Subject: | Big Five Model | Compulsive Buying | Impulsive Buying | MBTI | Personality Type | Online Shopping Mall | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kaufsucht | Compulsive buying | Emotion |
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