The effect of the discounted attribute importance in two-sided messages

Cristiane Pizzutti, Kenny Basso and Manuela Albornoz

Year of publication:	2016
Authors:	Pizzutti, Cristiane ; Basso, Kenny ; Albornoz, Manuela
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 9/10, p. 1703-1725
Subject:	Knowledge \| Persuasion \| Trustworthiness \| Purchase attribute importance \| Two-sided message

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011616867

A service of the