The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
Wenyan Yin, Farhana Nusrat, Yanliu Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Yin, Wenyan ; Nusrat, Farhana ; Huang, Yanliu |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 3, p. 227-247
|
| Subject: | Autonomy support | consumer adaptation | consumer well-being | COVID-19 | Konsumentenverhalten | Consumer behaviour | Coronavirus | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2022.2092254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333888