The effect of word of mouth on services switching: Measurement and moderating variables
| Year of publication: |
2004
|
|---|---|
| Authors: | Wangenheim, Florian v. ; Bayón, Tomás |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 9, p. 1173-1185
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