The effect of an online live streaming quiz on the continuous use of mobile e-commerce platforms : an expectation confirmation model perspective
Chung-Lun Wei, Mei-Ru Lin, Kuan-Yi Liao, Pin-Xuan Huang, Ching Wang, Li-Qi Lin
| Year of publication: |
2020
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|---|---|
| Authors: | Wei, Chung-Lun ; Lin, Mei-Ru ; Liao, Kuan-Yi ; Huang, Pin-Xuan ; Wang, Ching ; Lin, Li-Qi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 4, p. 291-308
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| Subject: | expectation confirmation model | ECM | online live streaming quiz | Shopee-quiz | perceived playfulness | mobile APP | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2020.113424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509243