The effect of regulatory focus on customer citizenship behavior in a virtual brand community : The role of online s elf‐presentation and community identification
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Li ; Sakashita, Mototaka ; Cheng, Guoping ; Ji, Junzhe ; Zhang, Yating |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 3 (19.10.), p. 607-625
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1888 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406583