The effect of social media communication on intention to vaccinate against COVID-19 : a relationship mediated by perceptions of vaccine efficacy and safety
Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren and Elizabeth McLachlan
| Year of publication: |
2025
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| Authors: | Park, Dooyeon ; Schivinski, Bruno ; Duns-McKay, Hilary ; Heeren, Bartholomew ; McLachlan, Elizabeth |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 1, p. 1-20
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| Subject: | COVID-19 vaccination | intention to vaccinate | perceived vaccine efficacy | perceived vaccine safety | risk perception | social media | Impfung | Vaccination | Social Web | Social web | Coronavirus | Arzneimittel | Pharmaceuticals | Wahrnehmung | Perception | Gesundheitspolitik | Health policy | Infektionskrankheit | Infectious disease | Konsumentenverhalten | Consumer behaviour | Infektionsschutz | Infection control |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2191618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416618