The effectiveness of improvisational behavior on sales performance during the COVID-19 pandemic : the moderating effect of functional customer orientation
Peerayuth Charoensukmongkol and Arti Pandey
| Year of publication: |
2023
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|---|---|
| Authors: | Charoensukmongkol, Peerayuth ; Pandey, Arti |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 4, p. 766-784
|
| Subject: | Customer orientation | Human resource management | Improvisational behavior | Performance | Regression analysis | Relationship marketing | Sales performance | Beziehungsmarketing | Verkaufspersonal | Salespeople | Coronavirus | Personalmanagement | Human Resource Management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-09-2021-0359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335516