The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Year of publication: |
2009
|
---|---|
Authors: | Wakolbinger, Lea M. ; Denk, Michaela ; Oberecker, Klaus |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 3, p. 360-372
|
Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Österreich | Austria |
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