The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Mikyeung Bae
| Year of publication: |
2023
|
|---|---|
| Authors: | Bae, Mikyeung |
| Subject: | Charity advertising | message order | negative empathy | positive empathy | Emotion | Werbewirkung | Advertising effects | Fundraising | Wohltätigkeit | Charity | Werbung | Advertising | Gemeinnützige Organisation | Charitable organization | Experiment | Nonprofit-Marketing | Nonprofit marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.2015616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232576