The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson and Halldor Engilbertsson; Gordon R. Foxall
| Year of publication: |
2013
|
|---|---|
| Authors: | Valdimar Sigurdsson ; Engilbertsson, Halldor ; Foxall, Gordon R. |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 173-184
|
| Subject: | Ladengeschäft | Retail outlet | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Experiment | Bewertung | Evaluation | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009740373