The effects of advertising media on sales of insurance products : a developing-country case
Year of publication: |
2009
|
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Authors: | Aduloju, Sunday Adekunle ; Odugbesan, A. O. ; Oke, S. A. |
Published in: |
Journal of risk finance : the convergence of financial products and insurance. - Bingley : Emerald Group Publishing Limited, ISSN 1526-5943, ZDB-ID 2088897-1. - Vol. 10.2009, 3, p. 210-227
|
Subject: | Entwicklungsländer | Developing countries | Versicherung | Insurance | Werbung | Advertising |
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