The effects of alternative methods of collecting similarity data for Multidimensional Scaling
| Year of publication: |
1995
|
|---|---|
| Authors: | Bijmolt, T.H.A. ; Wedel, M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 4, p. 363
|