The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement
| Year of publication: |
2000
|
|---|---|
| Authors: | Sengupta, Jaideep ; Fitzsimons, Gavan J. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 3, p. 318-330
|