The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Year of publication: |
2020
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Authors: | Lee, Jung Eun ; Shin, Eonyou |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 407-417
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Subject: | Apparel design | Apparel name | Mental imagery | Product attitudes | Visual complexity | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Textilhandwerk | Textile trades |
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