The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Jung Eun Lee, Eonyou Shin
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Jung Eun ; Shin, Eonyou |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 407-417
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| Subject: | Apparel design | Apparel name | Mental imagery | Product attitudes | Visual complexity | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Produktgestaltung | Product design | Kognition | Cognition | Markenimage | Brand image | Textilhandel | Textile distribution | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417147