The effects of BOPS implementation under different pricing strategies in omnichannel retailing
Ruixiao Kong, Li Luo, Liuxin Chen, Matthew F. Keblis
| Year of publication: |
2020
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|---|---|
| Authors: | Kong, Ruixiao ; Luo, Li ; Chen, Liuxin ; Keblis, Matthew F. |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 141.2020, p. 1-30
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| Subject: | Buy online and pick up in store (BOPS) | Channel integration | Cross-selling profit | Omnichannel retailing | Pricing strategy | Preismanagement | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2020.102014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012299611