The effects of brand relationship norms on consumer response to brand information and advertising
Alternative title: | Effect of brand relationship norms on consumer response to brand information and advertising |
---|---|
Year of publication: |
2011-12
|
Other Persons: | Choi, Sejung Marina (contributor) |
Subject: | Relationship norms | Consumer-brand relationships | Advertising | Social information processing |
-
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael, (2017)
-
It's how you frame it: Transformational leadership and the meaning of work
Cleavenger, Dean J., (2013)
-
Aghdaie, Fathollah Amiri, (2019)
- More ...
-
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun, (2015)
-
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun, (2018)
-
Kim, Sojung, (2018)
- More ...