The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Hoang Tran Phuoc Mai Le, Weonsang Yoo and Jungkun Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Le, Hoang T. P. M. ; Yoo, Weon Sang ; Park, Jungkun |
| Subject: | brand effects | emerging markets | Location-based services | mobile advertising | technology adoption | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Markenimage | Brand image | Innovationsakzeptanz | Innovation adoption | Werbewirkung | Advertising effects | Markenführung | Brand management | Mobilkommunikation | Mobile communications | Schwellenländer | Emerging economies | Mobile Business | Mobile business | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2251287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014551072