The effects of competitors on new product launch and market expansion in the hybrid car market
Year of publication: |
December 2018
|
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Authors: | Liu, Yizao |
Published in: |
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria. - Berlin : Springer, ISSN 0377-7332, ZDB-ID 519394-1. - Vol. 55.2018, 4, p. 1849-1868
|
Subject: | Competitor | New product launch | Entry | Demand expansion | Hybrid car | Produktentwicklung | New product development | Markteintritt | Market entry | Kfz-Markt | Automotive market | Kraftfahrzeug | Motor vehicle | Innovation |
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