The effects of constrained mobile coupons in the mobile channel
Hongchao Zhang, Yu Yu, Yinggao Qin
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Hongchao ; Yu, Yu ; Qin, Yinggao |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-9
|
| Subject: | Mobile coupons | Relationship state | Hidden Markow model | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Vertriebsweg | Distribution channel | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373389