The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence from an SME
Year of publication: |
2017
|
---|---|
Authors: | He, Xiaoyun ; Negahban, Arash |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 13.2017, 1 (01.01.), p. 25-43
|
Publisher: |
IGI Global |
Subject: | Brand Community | Consumer Engagement | Dynamic Relationships | SME | Social Media |
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