The effects of consumer innovativeness on sport team applications acceptance and usage
Yongjae Kim, Soojin Kim, and Elizabeth Rogol
| Year of publication: |
May 2017
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|---|---|
| Authors: | Kim, Yongjae ; Kim, Soojin ; Rogol, Elizabeth |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 3, p. 241-255
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| Subject: | innovation | marketing communication | sport communication | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Marketingmanagement | Marketing management | Innovation | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0338 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734780