The effects of contingency factors on perceived values of casual sportswear : an empiriscal study of US consumers
Year of publication: |
2013
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Authors: | Chi, Ting |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 2, p. 249-262
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Subject: | Konsumentenverhalten | Consumer behaviour | Sportbekleidung | Sportswear | Kundenwert | Customer value | Kontingenztheorie | Contingency theory | USA | United States |
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