The effects of cross-border strategic brand alliance on consumer product evaluation
Year of publication: |
2010-05
|
---|---|
Other Persons: | Lee, Wei-Na (contributor) |
Subject: | Cross-border strategic brand alliance | Country-of-origin effects | Branding |
-
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun, (2016)
-
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George, (2019)
-
Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto, (2019)
- More ...
-
To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook
Zhang, Jie, (2010)
-
Kim, Yoojung, (2013)
-
Lee, Jin Kyun, (2013)
- More ...