The effects of customers’ perceptions of brand personality in casual theme restaurants
Year of publication: |
2011
|
---|---|
Authors: | Kim, Dohee ; Magnini, Vincent P. ; Singal, Manisha |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 2, p. 448-458
|
Subject: | Gastronomie | Restaurant industry | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | USA | United States |
-
Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha, (2018)
-
Impact of brand experience on loyalty
Ong, Chuan Huat, (2018)
-
Kang, Juhee, (2014)
- More ...
-
Magnini, Vincent P., (2013)
-
Magnini, Vincent P., (2013)
-
Perceived corporate training investment as a driver of expatriate adjustment
Min, Hyounae, (2013)
- More ...