The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance
Thérèse Roux, Sfiso Mahlangu, Mnelisi Xaba
| Year of publication: |
2025
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|---|---|
| Authors: | Roux, Thérèse ; Mahlangu, Sfiso ; Xaba, Mnelisi |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 2, p. 175-197
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| Subject: | Africa | design | digital media | electronic marketing | interactive | out-of-home advertising | retail | shopping mall | South-Africa | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Werbung | Advertising | Electronic Commerce | E-commerce | Digitale Medien | Digital media | Werbewirkung | Advertising effects | Afrika | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.144750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357961