The effects of discount location and frame on consumers' price estimates
Year of publication: |
2009
|
---|---|
Authors: | DelVecchio, Devon ; Lakshmanan, Arun ; Krishnan, H. Shanker |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 3, p. 336-346
|
Subject: | Discounter | Discounters | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour |
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