The Effects of Discount Location and Frame on Consumers’ Price Estimates
| Year of publication: |
2009
|
|---|---|
| Authors: | DelVecchio, Devon ; Lakshmanan, Arun ; Krishnan, H. Shanker |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 3, p. 336-347
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