The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Ruth Pogacar, L. J. Shrum and Tina M. Lowrey
| Year of publication: |
October 2018
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| Authors: | Pogacar, Ruth ; Shrum, L. J. ; Lowrey, Tina M. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 4, p. 689-711
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| Subject: | Language | Linguistics | Congruence | Persuasion | Sprache | Linguistik | Konsumentenverhalten | Consumer behaviour | Mehrsprachigkeit | Multilingualism | Kommunikation | Communication | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011937377