The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a-Real-Life Setting
| Year of publication: |
2002
|
|---|---|
| Authors: | Moorman, Marjolein ; Neijns, Peter C. ; Smit, Edith G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 4, p. 27-40
|