The effects of market orientation and market knowledge search on business model innovation : evidence for two distinct pathways
Jiangfeng Ye and Shunqing Shi and Yanan Feng
| Year of publication: |
2024
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|---|---|
| Authors: | Ye, Jiangfeng ; Shi, Shunqing ; Feng, Yanan |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 8, p. 2729-2752
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| Subject: | Breadth | Business model innovation | Depth | Market knowledge search | Proactive market orientation | Responsive market orientation | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-08-2022-0453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396903