The effects of mere measurement on customer satisfaction and recommendation intention : a longitudinal analysis in the context of transactional surveys
Nana Grigoryants
| Year of publication: |
2023
|
|---|---|
| Authors: | Grigoryants, Nana |
| Other Persons: | Eggert, Andreas (degree supervisor) ; Raithel, Sascha (degree supervisor) |
| Institutions: | Freie Universität Berlin (degree granting) ; Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Business-to-Business-Marketing | Umfrage | Verbraucherforschung | Verbraucherzufriedenheit | Psychologie |
| Description of contents: | Table of Contents [d-nb.info] ; Description [verlagdrkovac.de] |
| Extent: | XVIII, 282 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 398 g |
|---|---|
| Series: | Schriftenreihe Studien zum Konsumentenverhalten. - Hamburg : Kovač, ISSN 1613-9100, ZDB-ID 2162181-0. - Vol. Band 94 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Freie Universität Berlin, 2023 |
| Notes: | Literaturverzeichnis: Seite 211-282 |
| ISBN: | 978-3-339-13718-0 ; 3-339-13718-8 ; 978-3-339-13719-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365433