The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
| Year of publication: |
1994
|
|---|---|
| Authors: | Tripp, Carolyn ; Jensen, Thomas D. ; Carlson, Les |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1994, 4, p. 535-547
|