The effects of negative information transference in the celebrity endorsement relationship
Year of publication: |
2009
|
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Authors: | White, Darin W. ; Goddard, Lucretia ; Wilbur, Nick |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 4, p. 322-335
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Informationsverbreitung | Information dissemination |
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