The effects of option framing on consumer choices : making decisions in rational versus experiential processing modes
Dipayan Biswas
| Year of publication: |
2009
|
|---|---|
| Authors: | Biswas, Dipayan |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 8.2009, 5, p. 284-299
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899850