The effects of perceived fairness on customer responses to retailer SST push policies
Year of publication: |
2012
|
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Authors: | White, Allyn ; Breazeale, Michael ; Collier, Joel E. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 250-261
|
Subject: | Selbstbedienung | Self-service | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Virales Marketing | Viral marketing |
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