The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Fan Yu and Ran Zheng
| Year of publication: |
2022
|
|---|---|
| Authors: | Yu, Fan ; Zheng, Ran |
| Subject: | Customer engagement | Live streaming luxury shopping | Perceived luxury values | Purchase intention | Structural equation model | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Strukturgleichungsmodell | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Kaufmotiv | Consumer motivation | Kundenwert | Customer value | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2021-0564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391045