The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations
Jing (Bill) Xu, Kim Ieng Loi and Weng Hang Kong
| Year of publication: |
2020
|
|---|---|
| Authors: | Xu, Jing Bill ; Loi, Kim Ieng ; Kong, Weng Hang |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 1, p. 96-107
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| Subject: | Destination | flagshipness | iconicity | Macao | visitor attraction | word of mouth | Virales Marketing | Viral marketing | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766719867387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012166155