The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Mengzhou Zhuang, Eric (Er) Fang, Jongkuk Lee, Xiaoling Li
| Year of publication: |
2021
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|---|---|
| Authors: | Zhuang, Mengzhou ; Fang, Eric ; Lee, Jongkuk ; Li, Xiaoling |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 4, p. 1412-1430
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| Subject: | click-through rate | consumer purchase funnel | conversion rate | keyword popularity | keyword specificity | price rank | product list advertising | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Suchmaschine | Search engine | Ranking-Verfahren | Ranking method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805193