The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Abigail M. Okrent and Joanna P. MacEwan
| Year of publication: |
2014
|
|---|---|
| Authors: | Okrent, Abigail M. ; MacEwan, Joanna P. |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 43.2014, 1, p. 31-52
|
| Subject: | advertising | beverage demand | habit formation | prices | soda purchases | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Preiselastizität | Price elasticity | Nachfrage | Demand | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Alkoholfreies Getränk | Non-alcoholic beverage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367515