The effects of psychobiological motivational traits on memory of in-game advertising messages

Johnny V. Sparks (Central Michigan University), Sungwon Chung (Fort Hays State University)

Year of publication:	January 2016
Authors:	Sparks, Johnny V. ; Chung, Sungwon
Published in:	Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 1, p. 60-68
Subject:	Computerspiel \| Video game \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Werbepsychologie \| Psychology of advertising \| Zielgruppe \| Target group

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