The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Eline Van Poucke, Paul Matthyssens, Arjan van Weele, Wouter Van Bockhaven
| Year of publication: |
2019
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|---|---|
| Authors: | Poucke, Eline van ; Matthyssens, Paul ; Weele, Arjan J. van ; Van Bockhaven, Wouter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 104-114
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| Subject: | Industrial marketing capabilities | Purchasing capabilities | Purchasing involvement | Purchasing proactivity | Sourcing project outcomes | Beschaffung | Procurement | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Projektmanagement | Project management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146613