The effects of religion on consumer behavior : a conceptual framework and research agenda
Year of publication: |
April 2016
|
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Authors: | Mathras, Daniele ; Cohen, Adam B. ; Mandel, Naomi ; Mick, David Glen |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 2, p. 298-311
|
Subject: | Religion | Beliefs | Rituals | Values | Community | Conceptual framework | Konsumentenverhalten | Consumer behaviour |
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