The effects of sense of presence, sense of belonging, and cognitive absorption on satisfaction and user loyalty toward an immersive 3D virtual world
Year of publication: |
2010
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Authors: | Kim, Dan J. ; Zhang, Dongsong |
Published in: |
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-17448-3. - 2010, p. 30-43
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Subject: | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction |
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