The effects of sequential introduction of brand extensions
Kevin Lane Keller ; David A. Aaker
| Year of publication: |
1991
|
|---|---|
| Authors: | Keller, Kevin Lane ; Aaker, David A. |
| Publisher: |
Cambridge, Mass. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 36 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 91, 118 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004185850