The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Sebastiano A. Delre, Thijs L.J. Broekhuizen, and Tammo H.A. Bijmolt
| Year of publication: |
August 2016
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|---|---|
| Authors: | Delre, Sebastiano A. ; Broekhuizen, Thijs L. J. ; Bijmolt, Tammo H. A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 608-627
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| Subject: | shared consumption | social influence | advertising | motion picture market | agent-based models | Filmwirtschaft | Film industry | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Agentenbasierte Modellierung | Agent-based modeling | Produktlebenszyklus | Product life cycle | Marktanteil | Market share | Theorie | Theory |